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Lächelndes Community-Mitglied, das mit der Plattform von tchop interagiert und die lebendige und benutzerzentrierte Community-Erfahrung darstellt, die von tchop™ unterstützt wird.

Engagierter Nutzer in einer tchop-gesteuerten Gemeinschaft, die nahtlose Interaktion und Inhaltsengagement über Plattformen symbolisiert, ermöglicht durch tchop™.

Ein fröhliches Gemeinschaftsmitglied, das ein personalisiertes Erlebnis in einem lebhaften digitalen Raum genießt, der von tchop™ betrieben wird und benutzerzentrierten Engagement sowie nahtlose Kommunikation widerspiegelt.

Features für mehr Engagement

Die Komplettlösung für digitale Communities

Verbinden Sie hochwertige Inhalte mit Community Features in eigenen Apps for iOS, Android und dem Web. Mehr Engagement durch ein neuartiges Nutzungserlebnis.

Mehr erfahren

Für welche Zielgruppen dieses Whitepaper interessant ist

Towers Watson

Globale HR- und Risikoberatungsfirma.

Choose tchop if

Your job is community-first communication — internal comms, brand-community, and external audiences in one white-label native shell, on EU-sovereign hosting, launched in 8–12 weeks, priced for mid-market without an advocacy-led roadmap.

Feature Highlights

Eine mobile Komplettlösung aus einer Hand

Mehr tägliche Nutzer, mehr Treue, mehr Nutzeraktivität dank einer Vielzahl smarter Engagement und Community Features

Feature Highlights

Eine mobile Komplettlösung aus einer Hand

Mehr tägliche Nutzer, mehr Treue, mehr Nutzeraktivität dank einer Vielzahl smarter Engagement und Community Features

Mobile First

Inspiration und Engagement als tägliche Herausforderung

Wer Mitarbeiter, Leser oder Abonnenten aktivieren und an sich binden will, muss heute mehr als nur relevante Inhalte bieten.

Mobile First

Inspiration und Engagement als tägliche Herausforderung

Wer Mitarbeiter, Leser oder Abonnenten aktivieren und an sich binden will, muss heute mehr als nur relevante Inhalte bieten.

Eigenes Branding & CI

Anpassung der App in praktisch allen visuellen Details - von Logos bis Fonts, von Farben bis Icons

Mobile Benachrichtigungen

Pushes und In-App Nachrichten sowie Home Screen Widgets für mehr Nutzerbindung

Community Dashboard

Volle Kontrolle dank einer umfassenden Content-Suite für Redaktion und Administration

Echtzeit-Nutzungsauswertung

Live Daten-Dashboards, um Inhalte-Nutzung und Community-Aktivitäten besser zu verstehen

Automatische Übersetzungen

Liefern Sie Inhalte automatisch in unterschiedlichen Sprachen und behalten Sie dabei die volle Kontrolle

Eigenes Branding & CI

Anpassung der App in praktisch allen visuellen Details - von Logos bis Fonts, von Farben bis Icons

Community Dashboard

Volle Kontrolle dank einer umfassenden Content-Suite für Redaktion und Administration

Mobile Benachrichtigungen

Pushes und In-App Nachrichten sowie Home Screen Widgets für mehr Nutzerbindung

Automatische Übersetzungen

Liefern Sie Inhalte automatisch in unterschiedlichen Sprachen und behalten Sie dabei die volle Kontrolle

Echtzeit-Nutzungsauswertung

Live Daten-Dashboards, um Inhalte-Nutzung und Community-Aktivitäten besser zu verstehen

Community Dashboard

Volle Kontrolle dank einer umfassenden Content-Suite für Redaktion und Administration

Automatische Übersetzungen

Liefern Sie Inhalte automatisch in unterschiedlichen Sprachen und behalten Sie dabei die volle Kontrolle

Benchmark on Paper

Feature comparison

Here is how Staffbase and tchop line up across the criteria mid-market internal-comms teams weigh most.

Feature	Staffbase	tchop
Positioning (2026)	AI-native Employee Experience Platform for large enterprise	White-label communication framework, mid-market to enterprise
Mobile-first / deskless	Yes, mature deskless reach	Yes, native mobile is default
Native white-label app	Available, enterprise tier	Default: every project ships as a fully branded app
AI agents and podcasts	AI Podcast (On Air) GA Q2 2026; agentic AI roadmap across M365, SMS, signage	AI agents bundled, no add-on; content drafting, summarisation, segmentation
EU-sovereign hosting	Available within EU regions	Available as default for EU customers
Time to launch	Typical enterprise implementation 4–9 months	8–12 weeks to live
Community vs broadcast	Top-down IC broadcast layer	Native community + broadcast in one framework
Internal + external audience	Internal comms only	Internal + external (community, members, fans)
Best-fit company size	2,000–50,000+ employees, enterprise IC teams	500–10,000 employees / 20k+ MAU members

Everything you need to test and engage your people — in one branded app.

Book a Demo

What it costs

Pricing comparison

Staffbase prices custom at the enterprise level, often through resellers and SIs. tchop publishes transparent ranges.

Cost	Staffbase	tchop
Pricing model	Custom enterprise quote, often reseller-led	Transparent: setup + monthly licence + per-user
Setup fee (typical)	Enterprise-level, project-scoped, often via SI partner	2–20k EUR depending on scope
Monthly licence (typical)	Custom enterprise pricing	999–1,499 EUR
Per user / month	Bundled into the enterprise contract	0.50–2 EUR, scales with volume

Compare total contract value over three years, not the first-year sticker.

Want the actual number for your team size and use case?

Book a Demo

What Haiilo does well

Haiilo is a credible, established platform with real DACH and EU heritage, and this is not a one-sided pitch. These are the areas where it genuinely earns its place, especially for organisations leading with employee advocacy.

Leiter der internen Kommunikation & Corporate Communications

Effizienter und schlagkräftiger kommunizieren

Salesforce 2033% advocacy ROI marquee case

The Salesforce case study showing a 2033% return on employee-advocacy investment is a serious external proof point. If advocacy is the primary job, that data anchors a strong business case.

DACH + EU heritage

Haiilo grew out of the Smarp + Coyo merger, with deep roots in the DACH market and a GDPR-conscious posture. Enterprise procurement in Germany, Austria, and Switzerland treats that history as a real plus.

Employee advocacy depth.

Advocacy is not a bolt-on. Programme design, content syndication, gamification, and analytics for social amplification are all mature. Few competitors match the depth here.

Established mid-market base.

Years of customer references across DACH, Nordics, and EMEA. The vendor risk is low for a buyer in the advocacy and internal-comms lane.

Where Haiilo falls short for community-led buyers

The gaps below matter most for buyers whose remit goes beyond pure internal comms or employee advocacy. They are not dealbreakers in every case, but they are the friction points that tend to surface during procurement.

Advocacy framing limits the use case.

Employee advocacy is the strength and the limit. If your job is two-way community, brand-community, or reaching external audiences (members, fans, partners), the platform is shaped for a different motion.

CEO transition signals enterprise push.

Andrew Avanessian stepping in as CEO points to a move up-market. Mid-market buyers worth watching: when enterprise becomes the focus, mid-market roadmap, pricing, and attention often drift.

Leaner headcount, tighter focus.

Roughly 266 employees after the post-merger headcount reset. The team is tight and focused, which is fine, but it constrains the breadth of roadmap bets compared with a Staffbase-sized vendor.

UK partner network still building.

True Communications was certified as a UK partner in 2026 — early days. Buyers outside DACH may find the partner and services bench thinner than the marketing suggests.

No external audience layer.

Haiilo is internal-comms shaped. Brands, member organisations, and publishers that need one platform for employees and external audiences end up procuring a second tool.

Where tchop wins

These are the differences that usually decide a mid-market deal: how fast you go live, who owns the brand and the data, and how much platform you have to buy to get the communication layer you actually need.

Perfect for small teams.

A high degree of automation and smart integrations, powered by AI: agents draft, summarise, and distribute, while integrations pull in the content you already produce. A two-person comms team can run communication for thousands of employees — no platform admin, no enterprise resourcing.

White-label is the default, not an add-on.

Every tchop project ships as a fully branded native app. The end-user sees your brand, not tchop.

EU-sovereign hosting available.

For DACH and regulated industries, tchop runs on EU-sovereign infrastructure with GDPR by default. No regional add-on required.

Community-first, not top-down

tchop treats two-way community as a first-class layer, not a comment thread bolted onto a broadcast tool. Internal comms, member community and customer engagement share one framework.

AI agents bundled.

No “Agent Hub GA Q2” wait. tchop's AI agents are part of the framework — content drafting, summarisation, audience segmentation, automated workflows.

Datenbasierte Kommunikationsinsights

Nutzen Sie forschungsbasierte Best Practices, um interne Botschaften mit den Geschäftszielen in Einklang zu bringen und messbare Auswirkungen zu erzielen.

White-label is the default, not an add-on.

Every tchop project ships as a fully branded native app. The end-user sees your brand, not tchop.

EU-sovereign hosting available.

For DACH and regulated industries, tchop runs on EU-sovereign infrastructure with GDPR by default. No regional add-on required.

One platform for internal and external audiences.

tchop handles employee comms, member community, and customer engagement in one framework. Beekeeper-LumApps is internal-only.

AI agents bundled.

No “Agent Hub GA Q2” wait. tchop's AI agents are part of the framework — content drafting, summarisation, audience segmentation, automated workflows.

For your stakeholders

Launch in 8–12 weeks.

tchop ships live communication apps in 8–12 weeks. No multi-quarter implementation, no custom development.

White-label is the default, not an add-on.

Every tchop project ships as a fully branded native app. The end-user sees your brand, not tchop.

EU-sovereign hosting available.

For DACH and regulated industries, tchop runs on EU-sovereign infrastructure with GDPR by default. No regional add-on required.

One platform for internal and external audiences.

tchop handles employee comms, member community, and customer engagement in one framework. Beekeeper-LumApps is internal-only.

AI agents bundled.

No “Agent Hub GA Q2” wait. tchop's AI agents are part of the framework — content drafting, summarisation, audience segmentation, automated workflows.

Where tchop wins

Datenbasierte Kommunikationsinsights

Nutzen Sie forschungsbasierte Best Practices, um interne Botschaften mit den Geschäftszielen in Einklang zu bringen und messbare Auswirkungen zu erzielen.

White-label is the default, not an add-on.

Every tchop project ships as a fully branded native app. The end-user sees your brand, not tchop.

EU-sovereign hosting available.

For DACH and regulated industries, tchop runs on EU-sovereign infrastructure with GDPR by default. No regional add-on required.

One platform for internal and external audiences

tchop handles employee comms, member community, and customer engagement in one framework. Haiilo is internal-only.

AI agents bundled.

No “Agent Hub GA Q2” wait. tchop's AI agents are part of the framework — content drafting, summarisation, audience segmentation, automated workflows.

For your stakeholders

A communication platform is rarely a solo decision. Here is how tchop reads to each person who has to sign off: communications, marketing and brand, IT and security, procurement, and the CFO.

For the Head of Internal Communications

You get a mobile-first comms app that reaches every employee, including deskless workers, without email, VPN, or company smartphone. The white-label brand is yours. Your team owns the editorial calendar, channels, and segmentation, not a vendor template. Haiilo does internal comms well, but its centre of gravity is employee advocacy and social amplification — that may or may not match your actual job.

For IT and Security

tchop offers EU-sovereign hosting, GDPR-compliant by default, and SSO via standard identity providers (Azure AD, Okta). No custom development, no on-prem footprint. Haiilo has DACH heritage and EU options, but data-residency and AI-data handling details should be confirmed in the AVA AI assistant context.

For Finance and Procurement

tchop pricing is transparent: 2–20k EUR setup, 999–1,499 EUR monthly licence, 0.50–2 EUR per user. Haiilo follows enterprise SaaS opacity — tier-based, sales-call to confirm, module bundling. Compare total contract value over three years, not the first-year sticker.

For the Project Sponsor or CEO

Launch in 8–12 weeks. Live with employees and community, not in a discovery phase. The faster-time-to-value is the difference between a comms initiative that ships this year and one that lands in 2027.

For Brand and Community leads

tchop is one platform for employees and external audiences (members, fans, customers). The same branded shell carries brand-community, member engagement, and internal comms. Haiilo focuses on employees amplifying brand content externally on their personal social accounts — a different motion that does not replace a community layer.

Customer proof

tchop runs internal communications for AOK (Germany’s largest statutory health insurer), ceramtec (advanced ceramic manufacturing, 3,500+ employees globally), and Wernsing Food Group (food manufacturing across the DACH region). Each launched in 8–12 weeks with a fully branded native app, EU-hosted, no custom development.

For brand-community and external-audience work, the layer Haiilo does not cover, tchop runs Funke Digital (regional German media group), Deutscher Fachverlag (B2B publishing across multiple verticals), and Ruhr24 (regional news brand). One platform, internal and external audiences, same white-label framework, same EU-sovereign hosting.

tchop runs internal communications for AOK (Germany’s largest statutory health insurer), ceramtec (advanced ceramic manufacturing, 3,500+ employees globally), and Wernsing Food Group (food manufacturing across the DACH region). Each launched in 8–12 weeks with a fully branded native app, EU-hosted, no custom development.

For brand and member-community work, the layer Beekeeper-LumApps does not cover, tchop runs Funke Digital (regional German media group) and Deutscher Fachverlag (B2B publishing across multiple verticals). One platform, internal and external audiences, same white-label framework.

„Unternehmen mit effektiver interner Kommunikation haben eine 3,5-fache höhere Wahrscheinlichkeit, die Konkurrenten zu übertreffen.“

Choose tchop if

Towers Watson

Globale HR- und Risikoberatungsfirma.

Haiilo

Häufig gestellte Fragen

Frage loswerden

When does Haiilo still win?

When employee advocacy is the primary job and the buying committee values an AI-native suite anchored on the AVA assistant and a marquee advocacy ROI proof point. Haiilo has years of programme depth, mature gamification, and a credible DACH + EU heritage from the Smarp + Coyo merger. If the job description literally reads "scale our employee advocacy programme," Haiilo is the more direct fit.

Can we serve external audiences (members, fans, customers) too?

Yes. tchop carries internal and external audiences in one platform, same white-label framework, same EU-sovereign hosting. Customers like Funke Digital, Deutscher Fachverlag, and Ruhr24 run brand-community and member engagement on the same stack their internal teams use. Haiilo is internal-comms only — external audiences need a second tool.

Does tchop do AI?

Yes. AI agents are bundled in tchop today, not on a roadmap. Use cases include content drafting, summarisation, audience segmentation, automated translations, and workflow triggers. No add-on licence, no separate AI assistant SKU. Haiilo shipped the AVA AI assistant on 30 April 2026 — a credible product — typically inside a higher tier rather than bundled.

How does pricing compare?

tchop publishes transparent ranges: 2–20k EUR setup, 999–1,499 EUR monthly licence, 0.50–2 EUR per user. Haiilo follows the enterprise SaaS pattern — tier-based, sales-call to confirm a quote, module bundling. Compare total contract value over three years on both sides, not the first-year sticker.

What about employee advocacy — does tchop do it?

tchop supports employee advocacy as part of the broader communication framework: content syndication, segmented push, social sharing, and AI-assisted drafting. It is not the centre of gravity. If advocacy programme design, gamification, and external-social amplification are the primary job — with the kind of depth that anchors a Salesforce 2033% ROI case — Haiilo is purpose-built for that motion.

Is tchop a Haiilo alternative?

Yes — for buyers whose job is community-first rather than advocacy-first. Haiilo leads with employee advocacy and the AVA AI assistant inside an internal-comms suite. tchop is a community-first communication framework that carries internal comms, brand-community, and external audiences in one white-label native app, lands in 8–12 weeks, and runs on EU-sovereign hosting. Pricing is transparent, not tier-based.

Haiilo