The news feed

The news feed is the most powerful and visible part of every tchop app. It’s where users start, where they spend the most time, and where real engagement happens. In fact, over 90% of user interaction takes place in this feed, making it the true center of your mobile experience.

This is why tchop is very much build around the idea of empowering the best possible feed for your target audience.

Why the news feed matters

The news feed has become the most dominant way to consume content on mobile devices. Whether it's Instagram, LinkedIn, TikTok, or Facebook—users are conditioned to scroll through dynamic, engaging streams of content. This behavior isn’t just a trend; it’s a core habit in the way people use digital, mobile first products.

Facebook didn't truly take off until it introduced the News Feed—turning passive profiles into a lively, real-time stream of updates. That same logic applies to your own branded app.

A strong News Feed:

• creates habitual engagement

• encourages repeat usage

• helps build a loyal user base

But to work well, a news feed needs the right mix of content:

• Fresh updates daily

• Variety in format and style

• Personal relevance and surprise

• Mix of editorial and community content

Our philosophy at tchop

At tchop, we believe a great News Feed is smartly curated, visually rich, and easy to manage. Our platform allows you to build a feed that combines:

• Owned content from your website, CMS or other sources of your newsroom

• Social media posts pulled or curated from external sources

• Podcasts and audio streams

• Videos and GIFs

• Community-driven threads and

• User-generated content

All of this is presented in an elegant, scrollable layout with dynamic teaser formats that create visual variety and help highlight what matters most.

The key? A compelling mix. Content feeds should surprise, inform, and inspire—while remaining easy to consume. With tchop, you can automate where it makes sense, but still have full editorial control over what gets seen, where, and when.

You can post and edit content directly within the app—even from your mobile device.

How it works: News feed structure in tchop

In tchop, content is organized into "mixes"—which act like content sections or folders. Your news feed is composed of one or more of these mixes.

You decide:

• Which mixes appear in the main news feed

• Which are shown in separate tabs or sections

• Which content gets highlighted, pinned, or reposted to the top

• Which content provides community features like emojis reactions or comments

Each mix can pull content from various sources, can have flexible rights and roles assigned (eg who can post into this mix?). This feed-based architecture gives you maximum flexibility while keeping everything organized and scalable.

The news feed is not static—it evolves with your audience. tchop provides tools to keep it engaging:

• Pin content to the top to highlight key updates

• Repost items to bring evergreen content back into focus

• Control visibility of each post by role or user group

• Mix editorial and community content in one unified stream

• Use dynamic teaser styles to create visual variety and hierarchy

Enhance your feed experience with swipeable modules

To add depth and structure to your News Feed, tchop offers the option to display one or more mixes as horizontal, swipeable modules within the vertical feed.

These modules act like mini content carousels:

• Users can scroll horizontally through specific topics or collections of content.

• Others, who aren’t interested, can simply scroll past them vertically—no disruption, no friction.

It’s the perfect way to:

• Separate thematic content (e.g., HR news, media monitoring, featured podcasts)

• Highlight special campaigns or evergreen content

• Add visual variety and an editorial feel to the app experience

You can position these modules anywhere in the feed and manage them directly from the backend—deciding when to show them, where to place them, and how long they stay live.

Like any other mix, swipeable modules can include all content types (articles, videos, links, threads), though they work especially well for classic article teasers with images.

Summary: why it’s the core of your social app experience

The news feed is where everything comes together: content, community, conversation. It’s the first thing users see—and the part of your app that shapes their overall experience.

By curating a dynamic, relevant, and high-quality feed, you can:

• Strengthen engagement

• Encourage contributions

• Build long-term retention

• Turn your app into a habit

At tchop, we make this simple, flexible, and powerful—so you can focus on what matters: delivering value to your users every day. It's important to note, that not everything in the feed must be a teaser for some kind of underlying news article or content piece. In many cases it works well with a mix of snackable, micro content in depth editorial quality.

Need help planning or optimizing your news feed? It's part of our onboarding, part of the core planing of your app launch. But feel free to reach out to us anytime.

We’re happy to help you build a feed that users love.